The more social media becomes a buzz phrase, the more overwhelming and confusing it can become--particularly for businesses. Should they set up a Facebook fan page? Go on Twitter? Blog? All of the above? And what about communities?
In this video, social media consultant Louis Gray breaks it down to a simple, three-stage process for rising above the noise and reaching customers through social media. He offers an antidote to the panic-mongering and hype that some so-called social media experts are peddling--instead offering clear, down-to-earth advice for real businesses in the real world.
Louis Gray on Participating in Social Media from Sunshine Mugrabi on Vimeo.