If you're interested in Macs, RSS, or really anything to do with the social Web, you should know and read Louis Gray. He blogs daily at his site LouisGray.com, offering a continual drip of commentary and information on all the latest and greatest tools of our social media age. What intrigued me about Louis is that he isn't a typical social media star. He has none of the brashness of a Scoble or an Arrington, nor is he a smooth operator like Kevin Rose or Pete Cashmore. Instead, he's a good-natured, even-tempered, shy and retiring type. He is as well known for his reliable takes on the latest Twitter app as he for his warm, friendly interactions on FriendFeed and his videos of his twins.
Louis is also a geek, in the best sense of the word. He never tires of testing out the tools and apps that litter the online/smartphone landscape these days--which means the rest of us don't have to. Recently, I had the opportunity to sit down with Louis and ask him about what has made him so successful in social media. I also wanted to know what's up with his own "stealth" startup, Paladin Advisors Group, and some of the clients he serves--such as My6Sense, Emulex, and Kosmix.
Here are is the first of the two videos I made of our interview. Watching it, I was amazed at the amount of insight he packed into our relatively short conversation. I hope you enjoy it too.
Louis Gray on Advertising from Sunshine Mugrabi on Vimeo.