Is This You?

Marketing guru Robert Middleton makes a number of extremely helpful suggestions on how to build a web site that works. I've invested in his web site toolkit, and I recommend it for anyone who is writing and/or developing their own site. Perhaps his best suggestion--and I suppose I'm giving away a bit by mentioning this--is to speak directly to one's ideal clients, asking them whether they see themselves in what you have to offer.

I still don't have my site built, but I see no reason to ask the question "Is This You?" in a blog post, where there's room for comments and responses.

1. Do you have the feeling that there's all this social media stuff you're supposed to know about, but somehow you're not onto it?
2. Does the word "Twitter" make you break out in hives?
3. Do you spend half your day Tweeting, updating your Facebook page, blogging, and revising your web site, and yet have made little or no progress meeting your business goals such as attracting the right customers or increasing revenues?
4. Are you breaking new ground in some way with your business, and therefore having trouble getting anyone to understand where you fit in the overall context of your industry?

OK, I'll leave these for starters, but would love to hear whether any of these questions ring true for you. Feel free to Tweet me @sunshinemug about this, or leave a comment right here. Looking forward to your responses!