If you want to hang around blogger and businessperson Francine Hardaway, you better be on your toes. Part teacher, part tech evangelist and zero BS, she has a presence that draws attention whether she's holding court at the coastside Tech Tuesday event she organized--where folks like her friend Robert Scoble and his buddy Jesse Stay might show up--or just relaxing in her second home near Half Moon Bay, Calif.
While you might not have heard of Francine or her Phoenix, Ariz.-based business incubator Stealthmode Partners, you've probably read or heard about opinions she's expressed on her own blog, or on her blogs on the Huffington Post or Fast Company. I'm guessing you also know some of the Silicon Valley personalities she knows and interacts with regularly on Twitter and other social networks. Follow her and you'll see what I mean.
I had the privilege of interviewing Francine on video. I wanted to know her secret--how has she been so successful at social media? She seems to know--and very naturally interact--with a veritable who's who of social media, from Seesmic's Loic Le Meur to Altimeter Group's Jeremiah Owyang--who put her on his "thought-leaders" list on Twitter along with Chris Brogan, Louis Gray and other big names. When I asked her how she does it, she claimed no special knowledge of social media, except that she herself is a social person, and an early tech adopter. Her approach is one that seems more about service than about her own ego. Apparently she doesn't even track her own analytics or followers.
So without further ado, here's the video--I hope you enjoy watching it as much as I enjoyed making it: